Search Engine Optimization vs Social Media Marketing

Seperti sudah saya utarakan dalam blog saya yang terdahulu bahwa search engine optimization dan social media marketing adalah teknik yang berbeda namun perlu saya tegaskan bahwa keduanya saling membantu dalam online marketing secara general, bagaimana kedua teknik ini saling membantu? mari kita bahas.


1.SMM dalam SEO

SEO adalah teknik untuk mendongkrak ranking sebuah situs di search engine seperti Google, Yahoo dll. Banyak teknik yang terdapat seperti perombakan meta tag, meta deskripsi, mensimpelkan URL, menggunakan sitemap, dan menggunakan tools seperti Google webmaster tools atau Yahoo site explorer. Namun pada prinsipnya agar supaya situs kita bisa tampil setidaknya di 10 halaman pertama Google atau Yahoo adalah bahwa situs itu memiliki trafik yang tinggi. Dan sebenarnya Google dan Yahoo tidak terlalu perduli dari mana trafik itu datang, yang penting apabila situs tsb banyak yang mengklik dan banyak visitornya maka lama kelamaan situs tsb dapat tampil di 10 halaman pertama Google dengan keyword yang bersangkutan. Nah disinilah manfaat dari SMM. Misalnya kita menggalang SMM kita secara baik, misalnya dengan terus memberikan updates dalam facebook atau twitter perusahaan kita, maka orang-orang di network tsb yang belum pernah mengunjungi situs kita akan datang ke situs kita. Dengan demikian situs kita akan mendapatkan banyaj trafik dan akan membantu mendongkrak rangking situs kita di Google atau Yahoo.

2. SEO dalam SMM

Juga sebaliknya, Tujuan utama SMM adalah menggalang dan melibatkan masa. Kita ingin mereka menjadi jurkam utama produk kita. Dengan teknik SMM yang baik maka masa akan mempromosikan produk kita ke teman-temannya dan keluarganya, misalnya melallui facebook atau twitter. Pada saat mereka ingin mempromosikan produk kita ada kemgungkinan mereka tidak tahu alamat situs kita, misalnya anda mempunyai usaha ayam goreng dan banyak orang menggemari ayam goreng anda, dan anda telah menggunakan teknik SEO secara baik sehingga situs anda tampil di halaman pertama Google dengan keyword "ayam goreng enak". Maka penggemar anda akan mencari di Google tentang situs anda dengan keyword "ayam goreng enak", karena mereka ingin mempromosikan situs anda dalam network facebook mereka. Dan mereka dapat menemukan situs anda secara mudah di Google kerena teknik SEO anda yang baik menghasilkan rangking yang tinggi di Google. Penggemar anda pun akan lebih mudah mempromosikan situs anda apabila rangking situs anda tinggi di Google.

Demikian tentang pemanfaatan SEO dan SMM dalam satu sama lain, jangan lupa untuk "menyukai" facebook kami untuk mendapatkan tips dan teknik terkini dalam online marketing.

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